What’s your message?

What message are you conveying about your organization? Is it clear and consistent? Are you getting it out to the right people to meet your goals?

Professional communications planning with a marketing and public relations focus is what makes successful businesses and non-profit organizations stand out. Message Communications can help you develop the most effective strategy and select the best tactics to promote your organization.

We can help.

Company Profile

Owned and operated by Deborah Zanke, Message Communications delivers communication planning, public relations and writing services.

Deborah Zanke, BA, BSW

Deborah Zanke photo

Deborah Zanke is an accomplished communications professional with a solid background at the senior management level. She has developed effective strategic communication programs resulting in improved relationships between organizations and their stakeholders.

With an eye for newsworthy stories and events, Deborah is adept at media relations, putting organizations front and centre in the public’s eye. Her strong writing and conceptual skills allow her to create annual reports, website content and other promotional items that deliver the right message to the right audience. She is an exceptional presenter and spokesperson and her strong organizational skills mean that projects are completed on time and within budget.

Beginning her career as a child welfare social worker, Deborah has an intimate knowledge of the challenges faced by non-profits and the community members who depend on them. With close to a decade of experience in the communications field, she has held high profile positions with Winnipeg Child and Family Services as well as Marymound, a non-profit agency providing services for youth at risk. She is equally at home in business settings and has demonstrated a keen ability to transfer the skills she has honed in the non-profit sector to the corporate world.

tag along travel website logo

Deborah authors and manages the TagAlongTravel blog as a division of Message Communications. With a focus on making the most of life with a frequent business traveller, readers benefit from relationship advice, travel tips, and destination reviews from the perspective of a spouse tagging along.

Communication Planning

Effective communication strategies start with good planning.

If your organization is struggling with how to maintain clear communication between management and staff chances are that the message getting to your customers, clients, donors or other stakeholders isn’t clear or consistent. That can mean missed opportunities.

Message Communications can provide the planning services to get your organization on track and moving forward towards corporate goals.

  • Auditing of present communication practices
  • Assessment of communication needs
  • Detailed planning that outlines steps to improve communication


Whether it’s an annual report, brochure or company website, business communications need to be clear and concise. It’s also vital to use the best writing style for the particular medium in order to be effective.

Message Communications can provide writing or copy editing services for all of your business materials.

  • Annual reports
  • Brochures
  • Blog Posts
  • Fundraising materials
  • Intra/Internet sites
  • Proposals

Public Relations

Reaching a wide audience through advertising is costly and out of reach for many small and mid-sized companies and non-profits. Using social media and other public relations tools is a more economical approach to getting your organization’s message out.

Message Communications can help you to promote your organization using a variety of tools.

  • Social media planning and support
  • Media releases and events
  • Media coaching/media relations workshops
  • Event sponsorship

What people say

Deborah does a great job moving clients from the interview-and-rough-notes stage to creating fresh and engaging website content that hits all the key messages.

Rod DeVos
Founder & President
Resolute Technologies

Deborah Zanke consistently provides accurate, innovative and effective communication content for our clients under the tightest of timelines. Deborah’s understanding of community-driven websites, blogging, social networking tools and online marketing, as well as print material and advertising is a rare combination.

Suzanne Braun
Relish New Brand Experience

We had Deborah assist us with communications planning at our school and found her professional yet approachable style fit well with our culture. Her written plans were clearly organized and concise. She is able to quickly address emerging communications issues and her knowledge of social media platforms has helped us to more effectively engage with our community.

Jill Mathez
Dakota Collegiate Institute

The AFM has benefited tremendously from working with Deborah.The media training she provides is second to none. Her unassuming approach puts everyone at ease, creating ideal learning conditions. She provided us with clear, easy to use tips and tricks for providing the best possible media interviews. Deborah also supported AFM with an overhaul of our promotional and educational materials, making them more engaging and easier to read. Her collaborative approach enabled staff and clients to contribute to this work in a meaningful way. She is quick, organized, and always pleasant.

Jennifer Faulder
Director, Communications and Corporate Services
Addictions Foundation of Manitoba

Deborah has helped VOILÀ Designs with developing a social media strategy and assists with copywriting for our email campaigns. She is quick to understand business goals and has a flair for messaging that gets our audience to take notice.

Andréanne Dandeneau
Voilà Designs

Deborah’s a good listener. Even though she was not extensively familiar with my business sector (trucking) she asked the right questions to be able to understand it quickly. She hit just the right tone for the audience in the writing she did for my website and helped me figure out what to include and what was unnecessary. She also gave me solid advice about how to approach my social media planning.

Howard Sired
Everon Driver Management

We used Message Communications to develop our website to better communicate with our collateral and partner agencies. The feedback has been excellent. It has helped us reach our goal to better inform our stakeholders. Deborah was quick to grasp what our vision was and had great suggestions on what we should include. We felt she helped guide our process to provide a clear agency message. The project was managed very well and was on time and on budget.

Bonnie Kocsis
Executive Director
Animikii Ozozon Child and Family Services

Working with Deborah is always a pleasure. She is incredibly organized and has a great ability to focus in on the key messages required to convey the client’s story. Working in a production environment requires solid organizational skills, excellent teamwork and the ability to think on your feet. Deborah excels in these areas and brings a strong creative voice to the productions we’ve worked on together.

Damon Surzyshyn
Nomad Production

I have had the pleasure of working on a wide variety of communications and marketing projects with Deborah over the past several years. Her positive and professional approach ensures the successful execution of every project. She does a great job at keeping all aspects of a project organized, providing functional and effective solutions with superior project management skills.

Kevin Braun
Graphic Designer
Element B Design Solutions

I retained Deborah to help redesign my firm’s website and marketing strategies. Deborah provided excellent advice and helped to focus my firm’s branding and messaging in a way that made it much more client-friendly.  I now have a website that accurately displays my firm’s values, and potential clients confirm that the website and marketing set us apart from other firms.

Gregory G. Evans
Evans Family Law Corporation


If you have a communications or writing project that you don’t see represented here, please let us know. Chances are we’ve done it and can provide a sample of work.

*Note: These samples represent communications and copywriting work, not design.

Campaign Planning

Man-to-Man Campaign

man to man website

Website: Endthedemand.ca

Client: Beyond Borders ECPAT Canada

Summary: Beyond Borders, Canada’s global voice against child sexual exploitation, wanted to develop an awareness campaign that focussed on the demand side of child sexual exploitation. The aim was to raise the profile of this issue among men, a small minority of which are responsible for 90% of sex crimes against children and youth. Message Communications developed this campaign from the ground up in both English and French, using Canadian celebrities as spokespeople.

Take Your Child to Vote Campaign

citizen next websiteWebsite: CitizenNext.ca

Client: Elections Manitoba

Summary: Part of the mandate of Elections Manitoba is to promote participation in the democratic process. This campaign aimed to engage children and youth  to learn about democracy and voting. Elections Manitoba also wanted to raise awareness among parents regarding how their own voting behaviour has an influence on their children’s likelihood of voting in their adult years. The campaign featured online and offline elements including video testimonials, games and activities, incentives for parents taking children along with them to vote as well as billboard and print advertising.

Brand Development & Promotion

New Path Forward

new path forward website

Website: NewPathForward.com

Youth Brochureyouth handbill NPF

Client: New Path Forward (Independent Living Program)

Summary: The proprietor of this startup independent living program for Aboriginal young women transitioning from the care of Child and Family Services needed to develop a brand position and an array of promotional materials. Message Communications helped with developing a promotional plan that included a website, brochures and strategy for bringing in referrals.

Animikii Ozoson Child and Family Services

animikki ozoson website

Website: Animikii.org

Client: Animikii Ozoson Child and Family Services (Family enhancement, preservation and child protection services)

Summary: As one of the agencies under the Southern First Nations Network of Care, Animikii serves children and families with ties to Ontario First Nations who are living in Winnipeg, Manitoba. Although the agency had an established brand and logo, it needed a website. Message Communications assisted the team at Animikii to develop a site that is easy to understand and navigate and also coordinated and managed the design process.


We’d love to hear from you.

Please call or email us if you need our address information.


Fax: 1-866-739-5719